For over 70 years, Battersea Power Station has been a London icon. Now undergoing £8 billion of investment, the Power Station will be the centre of a bold new London neighbourhood, with 18 acres of new public space. And in June 2017 the first ever retail store opens its doors there.
Zermatt, the London creative agency, has been appointed to handle the launch of The Battersea General Store, and will create outdoor advertising, a website, and an app, as well as social media on 3 channels.
The Battersea General Store will be no ordinary retail outlet.
Raj Bathia and his Market Place Group are creating a rich experience that reflects the imagination and diversity of this historic site.
The Group already runs the hugely successful ‘The Market Place Store’, which is the social hub of the Power Station’s neighbouring development, Chelsea Bridge Wharf.
The location’s international residents have dictated the store’s offering: The range of produce is anything but ordinary: you can buy vodka from Hong Kong, Spanish potato chips, Japanese Whisky, cereals from the USA and crispbread from Norway. A full Delicatessen serves Illy coffee, croissants, paninis, Greek salad and so much more.
The Battersea General Store builds on this international tradition in an even larger 6,000 square foot space in Circus West, the first phase of Battersea Power Station.
There are all manner of artisan stores and brands coming here”, says Raj Bathia, “with Apple’s new HQ the crowning glory when it arrives in 3 years. So we are very proud to be the first to open there.
Zermatt have already proved their fit with our vision through their work on The Market Place Store. The advertising, website and social media that Laurence Percival and his team developed have totally captured our personality.”