Ads that got

BANNED

but also got

FAMOUS.

Long long ago in an agency far, far away, Zermatt’s lead creative team were briefed to create ads that showed that Nike was now the official boot of the England rugby team. The solution was a pair of one-liners that captured quintessential rugger bugger humour. The venerable RFU banned the ads, with the result Nike got £000s of free national newspaper coverage and PR.